Four steps, all inside the platform:
Select content: go to Live Content, filter on unused as ad, and select the pieces you want to run. Use Select All to save time
Choose campaign and ad set: the platform loads your existing Meta campaigns and ad sets, or create a new campaign from here
Set up the ad: naming convention, caption, CTA, destination URL, and identity. Use Copy Settings to All Ads to configure once
Launch: ads go live and performance data flows back automatically
Everything stays in sync with Meta Ads Manager in both directions, so you can manage your ads from either side.
We don't send an alert for each post that becomes ready to run as an ad. To see them all, go to All Content and set the Ad Status filter to Ready to turn into ad. We do notify you, in the platform and by email, when a creator approves your partnership ad request, which is usually what makes their content ready.