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What do the ad statuses mean (Ad live, Ad paused)?

Written by Ruben Pijnenburg

Ad live means your ad is active and delivering. Ad paused means the ad was created successfully but is not delivering, usually because the campaign or ad set you launched it into is paused in Meta. Check the status in Meta Ads Manager: everything syncs both ways with The Cirqle, so activating it on either side updates both.

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