A ROAS label means the creator has run paid campaigns on The Cirqle with measurable return on ad spend; the label indicates the performance band they delivered historically. It is the strongest signal available for predicting paid performance. Aesthetics and follower counts are not.
Prioritise ROAS labeled creators: they have already delivered for other brands on The Cirqle
Long term creator partnerships consistently outperform one off activations; a creator who performed once is very likely to perform again
Also check organic CPM and audience engagement: both are strong paid performance predictors