Ship the day a contract is signed. Not at the end of the week, and not in a batch. The content deadline starts when the product arrives, so every day product sits in a warehouse is lost lead time that compounds directly into your ad live date. Batching shipments is the single most avoidable delay in the entire campaign: brands that batch consistently launch ads 1 to 2 weeks later than they need to.
Ship the day a contract is signed
Written by Ruben Pijnenburg