Check four things on every submission:
Does it follow the brief? If yes, approve
Is it built to convert? Strong hook in the first 3 seconds, clear product focus, visible product impact, 20 to 40 seconds, direct CTA. Content with a visible CTA drives 32 percent higher ROAS
Does it match the creator's own style? It should feel native to their account; if it looks like a brand ad, it will perform like one
Ad placement previews: key visuals and text must be visible in 1x1 and 4x5, not just 9x16