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Structure 1: the dedicated UGC campaign

Written by Ruben Pijnenburg

Run a dedicated UGC campaign, separate from BAU, so results stay clean. One ad set per creator, each with its own budget: nothing gets buried, and you see exactly what each creator's content does in isolation before deciding where to scale.

  • Ad set 1: all UGC content with broad targeting

  • Ad sets 2 to n: one per creator, with creator audiences or broad targeting

  • Use ABO in the testing phase, so every ad set gets a fair test

  • Minimum daily budget per ad set: your CPA times 50, divided by 7

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