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Reading creator performance

Written by Ruben Pijnenburg

Focus on two questions when reading per creator results:

  • Which creators to scale? Positive ROAS against target, sufficient spend behind the read, and content matching the hooks and angles that win

  • Which creators to pause? Zero conversions at sufficient spend, negative ROAS after the signal window, or an audience fit that did not land

Rule of thumb: give every creator a 7 day signal window with at least 150 to 200 euro of spend before making a scale or pause decision.

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