Three campaign types, three different deals:
Paid: creators set their own negotiable rate, you can add product incentives on top, and you set the number of posts with content approval. Paid attracts the most committed creators and the largest applicant volume
Affiliate: creators earn commission or a fixed amount per sale, campaigns can run across multiple networks, and extra posts directly incentivise more sales
Gifting: creators are paid in product only; expect significantly fewer applicants and lower commitment
For paid performance goals, start with a paid campaign and add affiliate where the purchase path supports it. Use gifting for lightweight content volume, not guaranteed output.