A product incentive on top of a paid fee raises application volume and improves content, because creators have the product in hand and more to work with. Use it to sweeten the deal, not to carry it: incentive only campaigns behave like gifting and attract fewer committed creators. Fulfilment is built in: you collect verified shipping addresses for physical product, or upload voucher codes for digital products and services.
Should I add a product incentive to my campaign?
Written by Ruben Pijnenburg