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The Success Formula: how top brands run creator campaigns

Written by Ruben Pijnenburg

Three pillars drive results on The Cirqle:

  • Creators: work with 10 plus creators for a diverse mix per region and per platform

  • Content: 3 to 5 posts per creator across Reels, Carousels, and Stories, with 90 day ad rights secured upfront for all signed creators

  • Ad structure: run two strategies together, a dedicated UGC campaign with one ad set per creator, and Partnership Ads inside your existing BAU campaigns

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