How long does a campaign take?
Plan for between two to four weeks from setting up your campaign to content going live.
That makes four weeks the fastest a campaign realistically runs. Recruiting creators, signing contracts and shipping products all happen inside those first 14 days, which is why that's where campaigns usually slip.
Choosing creators should take days, not weeks, and shipping each product as soon as its contract is signed keeps you on schedule. Once content is live, the standard 90 days of paid usage rights gives you time to test the best posts as ads and scale the winners.