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The 5x invite rule

Written by Ruben Pijnenburg

Invite five times more creators than you need. There is no cap on how many creators you can invite, and no invite allowance that runs down, so invite at the volume your campaign needs.

Under inviting is the single most common reason campaigns start slow.

  • Send 50 plus invites on day one: set your criteria once and invite at volume, do not handpick

  • Around 30 percent drop off before contracting, so build the pipeline wide from the start

  • Slow decisions cost creators: counter within one day, two counter offers maximum

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