The Cirqle

Launch: 10 to 20 creators live, ads running, 90 day rights secured for all signed creators from day one

Optimise: first performance data is in; double down on the content, hooks, and creators that win

Scale: winners get bigger budgets, and proven ad sets move into CBO

Repeat: a new round of creators that mirror your top performers, with the brief refreshed on winning angles

Compound: your first party dataset grows, and each round improves selection

1. Launch: 10 to 20 creators live, ads running, 90 day rights secured for all signed creators from day one
2. Optimise: first performance data is in; double down on the content, hooks, and creators that win
3. Scale: winners get bigger budgets, and proven ad sets move into CBO
4. Repeat: a new round of creators that mirror your top performers, with the brief refreshed on winning angles
5. Compound: your first party dataset grows, and each round improves selection

The campaign lifecycle in 5 steps

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