Match your metrics to your goal:
Awareness: impressions, reach, CPM, engagement rate
Consideration: clicks, CTR, CPC, video view rate
Conversion: conversions, CPA, ROAS, revenue
Match your metrics to your goal:
Awareness: impressions, reach, CPM, engagement rate
Consideration: clicks, CTR, CPC, video view rate
Conversion: conversions, CPA, ROAS, revenue