Success formula for Paid Partnership Ads
Select 10 or more creators
More creators give you a broader content mix and access to diverse creator-based audiences, which drives incremental performance.
Roughly 50% of the creators you partner with will outperform your Business As Usual (BAU) ads.
Aim for creators whose follower base matches your target audience with an engagement rate above 1%.
Invite each creator to produce 2 creative assets
Multiple creatives in Meta's ad campaigns increase the results of your creator-powered Paid Partnership Ads.
You save 35% on cost per content when you invite a creator to make two pieces.
1x IG Reel, which runs across 9 placements in Meta's ad ecosystem.
1x IG Carousel featuring 3 to 5 images.
Follow the recommended ad structures
Our customers see an average 26% reduction in Cost Per Acquisition (CPA) using Creator Lookalike (LaL) audiences versus broad targeting.
Add Partnership Ads to your BAU campaign to lift overall performance.
Use Creator LaL audiences to reach a niche group more likely to trust the creator and value the content.
Notifying creators about your campaign
You have three routes to reach creators.
Targeting
Set precise targeting parameters to attract the right creators, since The Cirqle notifies them automatically.
We notify creators inside The Cirqle's network of over 1 million creators.
You apply gender and location restrictions.
Invite
Invite creators personally so you collaborate with the best creators in the network.
You tell creators you are interested in partnering with them.
You build a list of creators and invite several at once.
Import
Import creators into The Cirqle platform to widen the campaign's reach.
Import high-performing creators you worked with before and build on that history.
Import creators you sourced yourself.
Shortlisting
Shortlisting helps you and your team compare and review creators efficiently. In Creator Selection you search, filter, sort by application date, share the shortlist with your team, and set a contract value per creator. The flow then moves through Contracts and Product Shipping.
Evaluation metrics
Assess creators on these four metrics. Avoid backing one type of creator only. Pick a diverse range using a multi-creator approach.
Brand fit
Judge whether the creator matches your brand and can meet your content expectations. Look at content category, profile, and content feed.
Performance
Judge whether the creator makes content that resonates with the audience. Look at average engagement rate, average reach, and average impressions.
Audience
Judge whether the creator's audience matches your target audience. Look at gender, age, and location demographics.
Costs
Judge the creator's pricing relative to their performance and to other creators. Look at the rate of this creator, the rates of other creators, and organic CPM(V).
Each creator profile shows followers, average engagement, average reach, average impressions, and organic CPM per platform, alongside audience gender, age, and country splits.
Select creators using AI
The Cirqle's AI matches brands with creators by analysing engagement, audience demographics, content performance, and historical data, so you connect with the creators most likely to perform. Recommended profiles carry a label such as High ROAS, which means the creator completed several campaigns with brands on The Cirqle and averaged 9.0x RoAS.
Compensation
Negotiate rates with creators to secure favourable terms, cut costs, and get more out of your budget.
Brands save 40% on average by negotiating rates with creators.
85% of started rate negotiations ended successfully.
When you send a counteroffer, the creator has 48 hours to accept before it expires. The contract rate includes digital licensing and paid partnership fees, and the contract lists the deliverables, for example 1x Instagram Reel plus 90-day digital licensing rights.
Tip: negotiate. Get the most out of your budget.