Meta studies have revealed that the integration of BAU (Business as Usual) and Partnership Ads leads to a substantial 48% surge in Return on Ad Spend (RoAS). Based on this insight, we suggest implementing a two-cell test, comparing the effectiveness of BAU alone versus the combined approach of BAU and Partnership Ads.
Setting up the right test:
The below image guides as a visual for configuring your creator performance testing. As this is set as a two-cell test you are able to compare the effectiveness of BAU and Partnership Ads versus the approach in which you only have BAU.
Meta offers comprehensive instructions on how to establish Partnership Ads, accessible HERE.