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Structure 2: Partnership Ads in BAU

Written by Ruben Pijnenburg

Add UGC variants as additional creatives inside your existing BAU ad sets. The algorithm tests them alongside your current assets, creative diversity reduces fatigue, and you get performance data without touching anything that is already working. Different faces, formats, and hooks reach different segments of the same audience, and every asset becomes a scaling signal: when a UGC variant outperforms your brand creative, you know exactly where to put more budget.

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