The choice of a custom creator audience depends on your advertising objectives and the type of collaboration you have with creators. Here are some custom creator audience options to consider using in Meta Business Manager:
Engagement Audience: This audience includes individuals who have engaged with a specific creator's content, such as liking, commenting, sharing, or reacting to their posts. If you're collaborating with a creator and want to target their engaged audience, this custom audience can be effective.
Followers of Creators: Targeting the followers of a particular creator allows you to reach people who have already shown interest in the creator's content and are likely to be interested in related products or services.
Lookalike Audience from Creator's Followers: You can create a lookalike audience based on the followers of a specific creator. This audience will consist of people who share similar characteristics and behaviors to the creator's existing audience, increasing the chances of effective targeting.
Select the custom creator audience that best aligns with your campaign goals and the nature of your collaboration. It's important to consider the creator's content, their audience demographics, and the desired outcomes of your advertising efforts on the Meta Business Manager platform.