Targeting determines which creators see and apply to your campaign, and who your content reaches when it runs as ads. Set your target market, audience demographics, and creator criteria during setup. Tighter targeting means fewer but better fitting applicants; broader targeting means volume. For country targeting, set a minimum local audience percentage, so applicants' followers actually sit in your market.
Your Campaign Budget, Number of Creators to Recruit and Tier are for you only. Creators never see them on the brief or when they apply. We use them to warn you when your budget per creator is low for the tiers you picked, and the chat uses them to plan offers. Affiliate and Gifting campaigns have no Campaign Budget field.