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What you can see in reporting

Written by Ruben Pijnenburg

Your reporting covers four levels:

  • Campaign level: total spend, revenue, ROAS, CPA, conversions, impressions, and reach

  • Creator level: ROAS, CPA, spend, and content performance per creator

  • Content level: spend, impressions, reach, and engagement rate per piece

  • Time series: daily or monthly performance trends

Note: post level ROAS is not broken out, because Meta aggregates conversion data at ad and ad set level, not per individual creative.

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