The brief is the foundation of every deliverable. If the brief is weak, no amount of review stage feedback can fix it. A strong brief includes:
About the brand: what creators need to know to represent you well
Campaign goal and key message: one of each
Social posts: formats, length, and whether posting is required or optional
Creative concepts and hooks: give each post a concept, structure, and hook based on what has performed
Do's and Don'ts: specific, not vague
3 to 5 posts per creator: more variation means more testing surface
90 day ad rights secured upfront for all signed creators
One post, one message: every social post should highlight one single USP, hook, or angle.